Vice President, Director of Marketing and Communications
Team Member since 2019
Kristen Wuerfel is a passionate and generous business professional that makes decisions and takes action. She employs an ethical stance towards business practices while preserving strong attention to detail. Her role at Tri-Star is to enhance the client experience, fulfill sponsorship requests, implement communication strategies, and increase our presence in our respective markets. She brings 15+ years’ experience in marketing, communications and public relations. She acquired her Master of Business Administration from Northwood University as well as receiving the James Madison Social Relations Degree from Michigan State University. Kristen is a co-chair of the THRIVE Financial Stability committee, the president of the American Advertising Federation-Great Lakes Bay Region, an active volunteer at her children’s school, a member of the Northwood Alumni Council, a member of Women in Leadership, a volunteer for the Midland Area Community Foundation, a member of the Ingham County Bar Association – Probate/Trust Section; Donor with Ele’s Place, Volunteer/Donor with the Greater Lansing Food Bank.
What are your specific goals for Tri-Star Trust clients?
Ensure our marketing matches what our clients feel when they work with us. I want them to feel warmth, care, and sincerity. I want to connect our employees and the organization with the communities we serve. And I want to be an ambassador for our team’s approach to simplifying lives through creative wealth solutions.
What’s the best piece of professional advice you’ve ever received?
A leader must walk amongst the team to encourage those in front, guide those at their sides, and lead those that follow.
What do you enjoy doing in your personal time?
Spending time with my family creating memories that last a lifetime, attending my kids sporting events, reading, walking, exercising so I can eat, and traveling!
What’s your favorite quote?
The Olympic Creed “The most important thing in the Olympic Games is not to win but to take part, just as the most important thing in life is not the triumph but the struggle. The essential thing is not to have conquered but to have fought well.”