Episode 28: Building on a Legacy with Crystal Mountain’s New CEO John Melcher
Crystal Mountain Building a Legacy with John Melcher, the New CEO of Crystal Mountain, Michigan Ski, Golf & Spa Resort
It’s officially winter season in the great state of Michigan. We invited John Melcher as a guest on Episode 28 of Mitten Money to celebrate. John Melcher is the newly named CEO of Crystal Mountain, a four-season resort destination in Thompsonville, Michigan.
John is a wealth of experience. Before joining Crystal Mountain as COO in 2017, he had a 25-year career in banking with Fifth Third Bank. In November 2021, Melcher was named as the new CEO replacing Jim MacInnes, who, after 36 years in resort operations, will be stepping back his day-to-day involvement with the resort to focus more on long-term strategy.
This episode touches on:
- Pivoting careers
- The ins and outs of the resort industry
- The idea generation process of creating new attractions
- Advice on building lasting working relationships.
This episode will leave you wanting to visit Northern Michigan and add a stop to Crystal Mountain, named one of North America’s Top 25 Family-Friendly Ski Resorts in America (by Travel and Leisure Magazine).