Episode 18: Go Green, Go White! The Business of MSU Athletics. Bonus Episode with Bill Beekman

Fall is upon us. Bring on the cozy blankets, apple ciders, and college football! On this day of the MSU vs. Northwestern game, we are pleased to present a special episode of Mitten Money. William Zank talks with Vice President of Strategic Initiatives for Michigan State University, Bill Beekman. Bill is a lifelong Spartan who has worn many hats at the University, most recently as the Athletic Director.

Listeners will learn about:

• The athletic department by the numbers.
• The newer name, image, and likeness rule.
• How MSU athletics survived the challenges of COVID.
• Bill’s standout moment in his more 25-year tenure at MSU.